No more tapping to page 2 and beyond on Google search on mobile.

October 15, 2021

LinkedIn, Facebook, Instagram, Twitter… the list goes on – – all use continuous scrolling. Just keep scrolling.

Now Google announced that they too are hopping on the continuous scroll bandwagon by bringing it to Google search – on mobile.

Continuous scroll on mobile search Google (example of the scroll in action).

Google says:

“At Google, we are always exploring new ways to help people find what they’re looking for quickly and easily.

Who doesn’t love a better user experience?

The new update is great for the searcher. It’s more convenient that the “old” way.

You will still see ads, sprinkled into the search, just like you do on the other platforms, so it’s nothing new.

But what about the effects on SEO?

It’s an old joke that you bury the bodies on page 2 of Google search, they won’t be found – nobody goes there.

So if your web pages rank on the 2nd page of Google for some search terms all you hear are 🦗🦗🦗.

Continuous Scroll and SEO

Now, on mobile, your second, or third-page results may get noticed and clicked on.

In other words, you may see some increase in traffic to your website from mobile search.

However, it is to be seen how significant, if any, the effect the endless scroll has on search results beyond the first handful of results.

People can scroll for hours on social platforms, but when you are searching for something specific and not finding it quickly, you are probably, most likely to leave to do another search or adjust your search parameters, which would then yield minimal if any impact for search results past the ten or so first results.

Also.

Keep in mind.

Where does your website’s traffic come from?

Is it predominantly from desktop or mobile?

If the bulk of your visits come from desktops, you still need to be on page 1 of search results to get noticed (preferably at the top of the first page).

From an SEO Perspective

Your SEO efforts should not be focused on getting you to page 2 or page 3 of the search results!

 

The continuous scroll is rolling out for most English searches in the US.

Alie Jules

Author
Alie Jules
Founder of Strategy x Creative