October 11, 2021
Spotted on Google Search – Desktop
Google may be testing with displaying short videos in Google search results. Brodie Clark tweeted that he had spotted a video carousel in the search results. The videos include shorts from YouTube, TikTok and Facebook.
His screenshot below 👇 (search term: easy recipes)
So far I have not heard other reports on this nor have I been able to find any searches with the short videos, but the testing could be in a small scale.
Having said that,
Google was reported testing short videos on mobile end of 2020, so this is not necessarily ‘new’.
I could, absolutely, see Google incorporating short videos in search at a large scale, or across the board in the future. Short videos are a huge trend, so it would make sense for Google search to feature them.
What does this mean for your marketing?
Think about creating short ‘optimized’ videos, whether on TikTok, YouTube, or Facebook. You can of course utilize them on their platforms but they could also make their way to Google search.
I would keep this possible new Google search feature in mind as it could mean making adjustments to your marketing.
Founder of Strategy x Creative